More success for the film
The film, Shutting the Gates, has been announced in the official selection of the Heart of Gold Film Festival, to be held in Gympie, Australia in March 2011.
Shutting the Gates – The full award-winning film is now available for viewing
You can now watch and download the full 14:56 short film based on the in-home sales research.
For video enthusiasts, go to http://vimeo.com/15858794
If video and audio aren’t too important, you can watch it here.
Shutting the Gates announced in Top 100 Australian Short Films
The film, “Shutting the Gates”, based on the research into the psychology of in-home sales, has been selected as one of Australia’s Top 100 Short Films in the St Kilda Film Festival.
The film will be screened in Session 5 at 9pm on Friday 28 May, 2010 at The Palace George Cinema in St Kilda, Melbourne.
Keep checking back for more details.
Home is where the salesperson is…
Would you say your child’s education is important to you?
It seems like a harmless enough enquiry and, when asked, what parent would not instantly agree that their child’s education is a priority?
But when it comes to the sale of educational software, obvious questions like this can be significantly more dangerous than you’d think – corralling parents into a corner that is difficult to escape from. They are the foundation of an insidious in-home sales strategy one former sales person described as “a sheep paddock, where you would go around shutting the gates as you went through your routine. So that at the end, the only gate left open was to buy”.
Research report is now available
“Shutting the Gates: An analysis of the psychology of in-home sales” was launched at the National Consumer Summit in Sydney on Monday 15 March, 2010, and will have its Melbourne launch at Consumer Affairs, Victoria on Thursday, 18 March, 2010.
Copies of the full report are available by clicking this link – Shutting the Gates – full report
A summary of the report, including key recommendations, is available by clicking this link – Shutting the Gates – summary.
Launch of the research report
“Shutting the Gates: An analysis of the psychology of in-home sales” and the film, “Shutting the Gates” will be launched on World Consumer Rights Day, Monday 15 March, 2010, at the National Consumer Congress, at Luna Park in Sydney, Australia.
The film will be screened on the opening day of the congress at 3:30pm in the Ted Hopkins Room.
The launch is open to all delegates at the congress.
Check back to this site for details on how to get a copy of the research report.
Shots from the film
Some photos from the film, Shutting the Gates
Shutting the Gates 